Sunday, January 11, 2009

Missing the Score!

If I had a dime for every person who has come up to me over the last 9 months telling me how much they miss the Score, I'd be rich! Every day I run into people who say that they miss the Score and that they used to listen every day which confirms my belief that the "buzz" for the Score far exceeded the quarterly ratings. I truly believe that many more people listened to the Score than the arbitron rating reflected. However, we did a poor job of branding the Score the way EEI has branded their station.

Don't get me wrong, I'm not saying that we had the same amout of listeners as EEI. But I believe that most sports fans in southern New England listened to both. In fact, many that have approached me in recent months tell me how they can't listen to EEI for a variety of reasons.

The common theme that I hear from people in RI and southeastern Mass is that the absence of the Score has left a huge void. Local college hoops talk is non-existent during the week. Caller-friendly sportstalk is also non-existent on weekdays. Many sports fans can't stand the constant political discussion in the morning or the shouting over one another in the afternoon. It's too bad because the Score was a nice alternative.

I know that I wrote this in my blog many months ago but it's worth repeating. There were things that EEI did that we could not compete with. Having Schilling, Francona, Bellichick, Cassel, etc. was impossible to compete with. I'm a New England sports fan and I want to hear what those guys have to say many times.

Where I thought we did well was tackling the important local and national sports issues with common sense and in a caller-friendly, easy to listen to manner.

Oh well!

I still believe that a local sports radio station in RI can work. Will it be #1 in the ratings? Probably not. But many people would listen to it and you could operate it at a profit.

Hopefully, there will be one sooner rather than later.

Scott

7 comments:

Billy The Horse said...

Good to see you are doing ok! Any luck on the job front??

scott cordischi said...

No such luck yet! As you can see, it's tough out there right now. Thanks for asking.

Scott

Billy The Horse said...

I just off loaded my Real Estate business to a partner and took a job back in High Tech after 8 years away.

scott cordischi said...

Good luck with that Billy!

Scott

Quitesanemax said...

Scott! Just saw today that there is a new sports station in Boston 98.5. I was all excited. I looked over the article where they had the lineup for the station... your name wasn't in it. I was hoping you would have been able to get your own show on that station. They would have had me as a listener if they did! Oh well.

I will still give it a chance. Anything is better than those (nobody loves me better than me) EEI freaks!

Quitesanemax said...

Well, I am kind of glad you didn't go to that station, Scott. It is just an imitation of EEI. I'm surprised that they didn't learn anything from EEI. Yeah, we want something different in Boston... but not if its just going to be the same old crap. They are just as full of themselves, and just as disrespectful to their callers.

One thing I think most RI'ers like about you is that no matter how ridiculous the caller is, you treat them with respect. Hard to find that on the radio these days... especially with sports.

Keep up the great work! Hope your family is doing well.

Max

Quitesanemax said...
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